UK payments specialist believes single click WAP billing will accelerate consumer interest.
The innovation lets customers buy items from mobile internet page instantly, without having to additionally click-through to the standard Payforit landing page. Dialogue believes this latest feature will significantly improve Payforit's usability and revenue generating potential.Guiom Peersman, Dialogue's MD, said: "Single click purchases are widely available on the web, on sites such as Amazon and iTunes, so there is no reason why mobile internet services should be any different. The single click option will not only improve the user's experience of Payforit but it will also encourage repeat purchases and give users the power to tailor their buying preferences.”
Users will be required to go through the normal payment flow for their first purchase but thereafter given the opportunity to use the single click version.
Payforit allows consumers to pay for items purchased up to the value of £10 on the mobile internet or web via mobile phone. Dialogue was the first Accredited Payment Intermediary (API) to go live with the initiative.
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