Dialogue takes Payforit to 'single click'

UK transactions firm enhances WAP billing with one click option.

All the customer is required to do is opt-in for the Single Click service. This can be done either by using the “my account” screen to change their Payforit Single Click status, or by making a purchase from the site and following the standard payments process.

The buyer will then be presented with the option to opt-in. Once done, all purchases from that shop will only require the single click to complete.

Guiom Peersman, Dialogue’s MD, said: “Single click purchases are widely available on the web, on sites such as Amazon and iTunes, so it is natural that mobile internet services should develop in line with this.

"The single click option will not only improve the user’s experience of Payforit, but due to the reduced number of clicks required to make a purchase, higher conversion rates should be achieved, creating increased revenues, something which all content providers would welcome in the current market.”