Monkey Mobile is rolled out in partnership with Player X and Mobile IQ.
Dennis Publishing and Player X have launched a D2C mobile site to support digital publication Monkey Mag, using a platform provided by Mobile IQ.Supported by an integrated Dennis Publishing marketing campaign, Player X will publish and distribute Monkey Mobile on all major UK operators.
The Monkey e-mag, which is aimed at 18-34 year-olds, has an ABCe of 271,667 copies per week (July-Dec 2007).
Dennis claims click-through rates are up to 275 per cent higher than traditional digital advertising.
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