That's a big chunk of a $1.1 trillion mobile market
Research commissioned by Motricity and run by Informa confirmed the growing inportance of data to the world's operators, but found that data services are changing.
When asked which data services were most important to their revenues currently, carriers cited messaging (35 per cent), ahead of mobile internet (17 per cent) and music (14 per cent).
But in two years the emphasis will change to mobile internet (29) and social networking (28) overtaking messaging (26) as the key driver for revenue growth.
Unsurprisingly Motricity suggests that carriers are now interested in moving to a managed service model for data offerings to reduce costs and speed the adoption of new services.
It said: "With the core competence of carriers not necessarily the development, delivery and management of services and applications, outsourcing such services can also give the operator more time to implement more directly customer-facing activities."
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The reseach claims this is already happening in the Asia Pacific region, where 82 per cent of respondents either currently have a relationship with a managed service supplier around their data offerings or plan to do so within the next three years.
Ryan Wuerch, CEO of Motricity, said: “Based on Informa’s research, coupled with Motricity’s aggressive international expansion plan, we are in a prime position to partner with operators in emerging markets.
"Our goal is to enable our partners to quickly monetize mobile data usage by providing the enhanced mobile Internet experience that their subscribers demand.”
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