Vodafone doubled its 3G user base and increased data usage by 45 per cent in FY 2007.
The rises delighted the world’s biggest mobile operator, and appeared to justify its recently upped commitment to the mobile internet. This summer, the company refreshed its mobile internet offering in eight markets, using Novarra to transcode web sites to mobile and forming partnerships with leading players such as Youtube, Google and eBay. Arun Sarin, Voda’s CEO, said: “Mobile data is a permanent phenomenon. It's a real ongoing trendVodafone reported group data revenue up 45 per cent to £1 billion on an organic basis, supported by a 3G device that now stands at over 21 million.
Overall group revenue increased nine per cent to £17 billion, with the bulk of growth has coming from emerging markets. Egypt grew fastest at 33.1 per cent, Romania leapt 24 per cent, and South Africa 19.6 per cent.
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