Dolce & Gabbana used Nokia's mobile ad network to promote its June fashion shows.
The campaign, which ran during the Male Collection Fashion Show in Italy during June, received an average click-through rate of almost 10 per cent, says Nokia.It included visibility on the Nokia Media Network, a viral branded game and a mobile internet site from which consumers could download the content, as well as the ability to view the D&G catalogue.
Nokia's Interactive Advertising offering comprises two componants: The Nokia Media Network (a collection of mobile publishers, operator partners and Nokia services) and Nokia Interactive Solutions (end-to-end solution for banner ads, mobile sites and location finders, etc).
Tom Henriksson, head of Nokia Interactive Advertising, said: “We’re ensuring that advertisers that have strong brand values can achieve reach through the mobile channel and deliver high quality experiences for consumers.”
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