58 per cent of UK users prefer text for appointment reminders.
The study revealed the gap between the UK and US when it comes to SMS. The comparable rate for US users was 17 per cent.
Meanwhile, for payment reminders, such as credit card and utility bills, the consumer research showed that more than one in three consumers chose SMS as their preferred communication channel in the U.K. but just one in 10 chose SMS in the US.
Brian Johnson, senior vice president of sales and marketing for mBlox, said: “Businesses in the US are now learning about the break-through effect of text messaging as an effective communication channel for their customers.
"Businesses in the UK have a few years head start in this respect and that is reflected in these numbers.”
mBlox will launch 15 SMS programmes this year in verticals such as finance, communications, pharmacy and travel.
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The study revealed the opportunity in coupons too.
Over three quarters of all consumers surveyed use coupons when shopping, with 29 per cent of UK and 15 per cent of US consumers having already used a mobile coupon.
A further 71 per cent of UK and 42 per cent of US mobile users said they would be interested in receiving mobile coupons while they are shopping in a store to alert them to a special offer or promotion, indicating a pent up demand for these services.
