Partners plan to develop opt-in LBS mobile ad solution for brands.
Millennial Media says the capability to locate a particular user where they are with “street corner” accuracy will add another dimension to its suite of targeting capabilities.
With the addition of WaveMarket's Veriplace privacy solution, it will ensure that intrusion will not be an issue.
“Millennial Media is the largest mobile advertising network in the US and a first-mover in LBS. But more than that, they share our vigilance in protecting users’ privacy while still providing contextually relevant advertising,” said Tasso Roumeliotis, WaveMarket CEO.
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