Ad firm will focus on licensing its platform rather than running a network.
Under the new strategy, Ringleader will offer its RLD platform to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis.
It says the system will help identify, track and target mobile and new media users in real time.
“Ringleader’s strategy shift is a direct answer to the substantial growth that the mobile advertising industry has experienced as more and more brands and agencies invest in this medium,” said Bob Walczak, CEO of Ringleader Digital.
“The amount of inventory in the market has created a need for publishers who want interoperable and enterprise grade scalable solutions to manage their inventory. We believe that Ringleader’s customised solutions help publishers do just that while enhancing their existing system.”
Access Mobile Advertising will now work with existing ad network customers. It has also become the first ad network to utilise Ringleader’s Spark Platform.
Advertisement
