Messaging and payments specialist takes first steps into world of mobile advertising.
mBlox has launched a pilot scheme to test the effectiveness of inserting ads into the ‘dead space’ of commercial SMS messages.
The idea is to use the ads to offset the cost of sending an SMS for content and service providers.
It is also hoped the SMS ad functionality will boost the viability of specific entertainment, local news and communities’ alerts.
mBlox’s says its client base will enable advertisers to access a wide range of specialist communities with highly targeted advertising.
Content providers will be able to review and approve every advert inserted. In addition, each service will still be subject to all of the standard US network operator approval rules and will be vetted by mBlox during the approval process
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The trial will initially have an inventory of 10 million messages and is being supported by MoVoxx, Kadoink, Jingle Networks, Pudding Media, Myxer, LSN and dmd:mobile.
