AOL and Zed have announced a massive deal to cross-promote each other's mobile products.
Under the agreement, Zed’s products will be promoted within AOL’s WAP portal in the US and within AOL’s desktop destinations in Europe. Meanwhile Zed will promote AOL’s mobile products through its marketing channels in Europe.
Zed develops and markets content products all over the world and has recently diversified into the mobile communities space. AOL’s WAP portal leverages brands including AIM, AOL Mail, AOL Search, ICQ, MapQuest, Moviefone and Winamp.
Santiago Corredoira, business development corporate director of Zed, said: “This agreement between the two pioneers of the Internet and mobile represents a significant step towards the future of mobile. The alliance will significantly increase the value of the two brands on both sides of the Atlantic. We are working hard to make this the first milestone of a wider partnership with one of the online services global leaders.”
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