Crisp Wireless has launched mLogic MicroSite Builder, a tool for the quick build of promotional mobile websites for advertisers.
All sites created using the tool take advantage of Crisp’s mLogic technology, which offers device detection and site optimisation to make the transition between sites smoother for the consumer. There’s also built-in reporting of unique visitors, pageviews, time spent and opt-in data including emails and phone numbers.The Weather Channel has already signed as the exclusive beta customer. Louis Gump, VOP of mobile at The Weather Channel Interactive, said: “We’re helping brands develop a presence on mobile devices and driving traffic to these promotional sites through advertising on our mobile web site.”
Crisp Wireless powers mobile websites for major media companies, print and web publishers including USA Today, Hachette Filipacchi, Time Inc., Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites.
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