What makes this $200 million mobile content market tick?
Brazil is truly a land of cliché. Think of Brazil and it’s impossible to avoid mental images of football, samba, street parades and – frankly – attractive women.
But perhaps it’s time to attach another stereotype to the Brazilian national – the mobile content fanatic. Brazil is, of course, the ‘B’ in the BRIC group, that quartet of nations with the largest and most upwardly mobile economies in the world.
Having achieved a degree of political stability in recent years, the Brazilian economy is finally doing justice to the vast potential of a country, that is the world’s fifth largest by area and is home to 195 million people.
This is reflected in its mobile industry. There are currently 144 million subscribers in Brazil, shared almost equally across four highly competitive operators. And never mind the downturn, it’s growing faster than ever...
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