Deal gives Out There access to almost 100 per cent of Greek mobile subs.
The partners will launch mobile advertising in the first quarter of 2010, initially through the Cosmote mobile portal, 'my view'. Advertising through SMS, MMS, mobile broadband and more will follow after to give an end-to-end channel.
The deal applies only to Cosmote Greece, which has nearly 8m subscribers. The operator has 21 million customers across four countries.
Kerstin Trikalitis, Out There Media's CEO, said: “Our partnership with Cosmote is of strategic significance for the sector as a whole and signals a new chapter for the future of mobile advertising in Greece. We look forward to a successful and fruitful relationship”.
COSMOTE Group CEO, Mihalis Tsamaz said: “We'll launch a new, dynamic advertising platform, offering our customers complete information on the products and services they're interested in, as well as an ideal marketing medium for advertisers."
Out There Media has partnership agreements with 16 network operators across 15 countries and reaches nearly 120 million subscribers, of which approximately 45 million are exclusive.
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