New research says revenue generated by mobile content platform providers increased 20 per cent last year.
But the research from MultiMedia Intelligence also says the figure would have been much higher if enablers weren't placed a distant third behind operators and content providers when it comes to sharing out revenue.MMI says the likes of Alcatel-Lucent, Amdocs, Ericsson, Motricity, NMS Communications and Qualcomm are all beneficiaries of operators, brands and media companies wanting to launch hassle-free mobile content stores.
The research also found that the digital commerce/payments sub-segment, comprised of companies like Amdocs, Comverse and Valista ,grew at slightly less than 10 per cent.
Frank Dickson, chief research officer at MultiMedia Intelligence, said: "Mobile content platform and digital commerce services companies sit in the mobile content ecosystem stuck between the more powerful operators and content owners. The operators have tremendous power as they own the subscriber. The content companies have power as they own the content that individuals want. The revenue distribution among the different industry segments reflects this power imbalance."
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