Game A Day service will be unveiled at Casual Connect Europe.
The venture is a strategic alliance between Manchester based games publisher Connect2Media, Tokyo-based consultancy Interarrows and Middlesborough’s DigitalCity Business.
Interarrows will source games from the Japanese market, where Flash is well-established, while DigitalCity Business will make full use of its strong links with Japan to manage the service. Connect2Media will handle the marketing.
“The Game A Day offering allows us to deliver fun new games in a totally fresh way and reach the ‘Holy Grail’ of consumers who would never have previously purchased entertainment content on their mobiles,” said Connect2Media CEO, Eric Hobson.
Interarrows MD, Yoji Otokasawa, added: “A while ago now we identified an opportunity for Japanese publishers, to bring their Flash games to western markets. This JV represents the culmination of nearly two years work in assessing the market, researching the offer and creating a team to deliver the plan.”
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