Companies team up to put String 'Em In interactive TV game on mobile.
Connect2Media has signed a deal with Two Way Media to take the latter's iTV word game String 'Em In to mobile.In the UK the game is available in 11 million homes via Sky Digital and Virgin Media, and it's been available in Australia and New Zealand for five years, with South Africa and Canada coming soon.
Moreover, a new String 'Em In Facebook app will launch this year too, something Connect2Media hopes to capitalise on for the mobile game.
Eric Hobson, CEO of Connect2Media, said: “String ’Em In is a huge game that fits perfectly with our strategic goal of being a multi-platform entertainment company. It ‘translates’ very well to global markets, so we anticipate it being hugely popular throughout our extensive international distribution footprint.”
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