The BBC World Service Trust has launched a ringtone in India that shrieks condom, condom!
It’s designed to break down the social taboo of using condoms in the developing country, and funded by a grant from the Bill & Melinda Gates Foundation. An advert showing the phone ringing out at a wedding has been produced by the Trust.This ringtone can be downloaded via shortcode or free from anywhere worldwide via the website www.condomcondom.org .
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