Even though the iTablet hasnt been officially announced yet.
You can’t fault magazine publisher Conde Nast for being stuck in its ways. The company is already beavering away on a touchscreen tablet edition of its flagship technology mag Wired, to prepare for the debut of Apple’s long-rumoured iTablet next year.
Conde Nast is working with Adobe on the project, and showed it off at its Wired Store promotional event in New York. Wired’s own Gadget Lab blog has a video of the tablified Wired, and it looks extremely slick:
It includes animated graphics, showing that these e-mags could be about much more than simply slapping text and photos onto digital pages.
Even so, Conde Nast is also working on current Apple devices, having released GQ’s Man Of The Year issue as an iPhone app.
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It includes a landscape viewing mode that recreates the print mag’s layout, as well as a portrait mode that serves up stripped-down versions of articles for iPhone.
According to Min Online, the app has been certified by the Audit Bureau of Circulation, meaning that it counts towards GQ’s official paid circulation figures.
Could this dual publishing strategy be the way forward for magazines? GQ’s app – plus the early demo of the Wired tablet edition – are an intriguing early glimpse.
