Emerging market firms to make sweet network-centric music.
Comviva’s RBT solution is deployed by over 20 operators, and over 13 million subscribers on just one of them.
Its platform includes extras such as ‘Star 2 Copy’ to simplify usage, AdsRBT to promote subscriber-relevant brands and more.
Now, the Indian firm signed an MoU with South Africa-based Starfish Mobile to accelerate its drive into African operators.
Starfish has operations in 21 territories and relationships with over 350 content providers and over 60 major FMCG and blue chip global brands.
Per Ostberg, chairman of Starfish Mobile International, said: “We see a great opportunity for ring back tones services in Africa.
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"Our partnership with Comviva will further add value to operators’ RBT services and extend their appeal to a broader subscriber base as well as expanding our reach in Africa.”
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