And it's as you'd expect really, with the over-55s using weather and financial sites and teens flocking to the social networks.
comScore says weather and financial services sites are the most popular among European mobile users older than 55 years, with 4.4 per cent checking mobile forecasts, 4.1 per cent visiting stock trading sites and four per cent accessing their bank details.
Meanwhile, 15.2 per cent of 12-17 year-olds visit social networking sites from their handsets, with web search the next most popular activity at 9.5 per cent and entertainment news at 9.1 per cent.
The data is based on three-month average user surveys in France, Germany, Italy, Spain and the UK to the end of February.
Overall, younger users tend to access any internet content much more frequently than their older counterparts.
In terms of devices, teenage mobile subscribers aged 13-17 years are more likely to own an LG or Sony Ericsson, while 18-24 year-olds are 80 perc ent more likely than the average mobile subscriber to own an iPhone.
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BlackBerry and iPhone users skew male, while women more commonly own a Samsung or LG device.
Alistair Hill, an analyst at comScore, said: “Mobile offers attractive opportunities for advertisers to target audiences based on the type of content consumed and device owned. This targeting ability is extremely valuable for marketers trying to increase their advertising efficiencies in the face of shrinking ad budgets.”
