Vantage solution will let operators manage individual customer data experience.
Compuware says existing network-centric management tools provide an aggregate view of subscribers. Instead Vantage for Mobile seeks to understand individual subscriber experiences.
Benefits include increased subscriber retention, higher ARPU, optimisation of network investments, reduction in customer support costs and improved customer experience.
“Mobile operators have traditionally been focused on the network. As the demand for data services grows they need to focus on quality of experience. This will differentiate one operator from another,” said Ian Clarke, global director of telecoms strategy at Compuware.
“In this new world, the price of having no real-time visibility into a subscriber’s experience of mobile data services is an unsustainable combination of decreasing profit and escalating subscriber churn.”
Advertisement
