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Compare the Meerkat, with iPhone

by Stuart O'Brien
Friday, March 19th 2010 at 10:35AM

iSimples app is the official soundboard for Alexander the Meerkat

MobileIndustryReview reports on the latest attempt by car insurance website CompareTheMarket.com to woo the nation with insane catchphrases.

The company has just released its iSimples app for the iPhone, which regales the user with 12 sounds made by Eastern European meerkat Alexander in the spoof CompareTheMeerkat.com TV ads.

CompareTheMarket.com's ad agency VCCP commissioned established iPhone/Palm/Android developer Simon Maddox to build the app.

Tags: simon maddox , vccp

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