New channel connects any mobile IM client to a range of social networks.
The social network gateway works from within a single application on the handset. It can also integrate with a phone contact list to provide the user with visibility of the ‘social communication’ status of their friends, and let them update their social network by posting pictures, comment and content on the move.Colibria believes the app will be more convenient and intuitive than accessing a variety of bespoke mobile websites via a browser.
Lars Kristian Roland, CTO of Colibria, said: ‘‘The key to the success of mobile social networking is in the provision of a seamless, consistent, rich experience for the user. Mobile messaging currently accounts for over 80 percent of operator data revenues worldwide and mobile social networking is the obvious next step for operators looking to engender customer loyalty, provide a unique user experience and leverage new revenue streams.’’
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