Hoping it will it be a blockbuster hit for moviegoers.
UK cinema chain Cineworld has launched a new mobile site, after discovering an upswing in mobile users visiting its main website.
In fact, the company says that 4% of its website's one million weekly visits are from mobile browsers - meaning around 40,000 visits.
The new site lets people browse film times and cinema details from the Cineworld chain, while also booking tickets and reading summaries for the latest movies.
The chain hopes that the new site will help it pull in more 15-24 year-olds. "Our new mobile site supplements our central website in an effective way, providing up-to-date content which you can access anytime, on your mobile," says channel marketing manager Kirsty Quigg.
The site was developed by Can Factory, the company which also worked on the main Cineworld website.
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It will be interesting to see how the mobile site develops in future, for example whether it incorporates video trailers for visitors on smartphones.
