Looking to take a bite out of Chorus.
The latest attempt to help people discover the best iPhone apps has launched: Chomp (App Store link)
It's an iPhone app that gets people to provide bitesized (sorry) reviews of the apps they've downloaded – marking whether they're good or bad, and writing up to 60 characters of text to say why.
Users of the free Chomp app can browse a real-time feed of these reviews, while also getting recommendations based on the apps that they themselves have reviewed already.
There are also social features to connect with Facebook friends who are using the app, or follow the review feeds of 'App Celebrities' – the keenest and most-followed reviewers on Chomp. Digg co-founder Kevin Rose has already joined as one of them.
Chomp isn't the first app to do this kind of thing: Chorus launched with a similar idea last year. The idea of on-handset recommendations is good, as is tying in Facebook and populating the service with 'celebrity' reviewers to provide a steer.
The question now is how quickly Chomp can get the word out and build a big userbase. Watch this space...