China in your HandyGames

German publisher teams with Gametowin for localised titles.

German mobile games publisher HandyGames has inked a distribution deal with Chinese firm Gametowin, which will see HandyGames' titles made available in China.

The deal is kicking off with a fully localised version of Devils & Demons, with more to follow later this year and in 2010. Devils & Demons is already available on China Mobile's games portal.

"For HandyGames, China represents a growth market with huge potential," says CEO Christopher Kassulke. "The co-operation with Gametowin is an important step in our global growth strategy."

HandyGames isn't the first mobile games publisher to target China, although many have come a cropper in the past, either through dodgy deals or a lack of interest in their titles from Chinese mobile users.

However, mobile content firms are looking again at the Chinese market now, thanks to the rollout of 3G networks and a hoped-for boom in demand for games and apps.