Developing a Facebook app for direct voting on Big Brother via the social network.
The app is powered by MIG’s mVoy Engage platform, and lets viewers use Facebook Credits to vote in real time alongside traditional interactive voting methods.
It's also being integrated into Endemol's official Big Brother UK iPhone and Android apps.
Rebecca Whitlock, commercial dev controller of Channel 5, said: “Trends in the broadcast and entertainment industry are constantly evolving, yet providing the best and most innovative interactive services for our viewers remains a core focus for us.
"We’ve worked with MIG for several years, and their knowledge and insight into the broadcast industry ensures our viewers receive the best and most engaging multi-channel experience possible."
Mobile Interactive Group was one of the major players in the SMS TV voting space, but has worked hard to evolve its activities to reflect changes in tech and consumer tastes.
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That's why it unveiled its Interactive Broadcast Platform earlier this year, giving users the option to cast real-time votes and enter competitions using their Facebook Credits.
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