Targeting agencies, ad networks and publishers with tech that puts a world of engaging fun into banner ads.
In the US Celtra is already working with brands such as Starbucks and Volvo, publishers like WSJ and Bloomberg and most of the major mobile ad networks.
It offers them a web-based tool, AdCreator, that enables the creation of rich media ads that expand, run video, display galleries and take advantage of native functions like the touchscreen.
In one example seen by ME, you wipe a dirty screen to reveal a cleaning product. In another you use your finger to rotate a car image through 360 degrees.
Celtra says the 'software as a service' tech is drag and drop and that ads can be created in hours. These ads are then ready to drop into any iOS or Android campaign via any ad network.
It has already formed a partnership in Europe with Buongiorno.
“There is a tremendous growth opportunity for rich media mobile advertising in the European market, as evidenced by a surging demand from advertisers and publishers,” said David George, COO of Celtra.
“Rich media mobile advertising is a powerful vehicle that is increasingly being used by advertisers around the world in order to extend their brand and engage today’s savvy consumer. It is a natural progression to extend our industry leading, self-service AdCreator platform to the European market.”
Celtra’s expansion into Europe will be led by Jonathan Milne, who worked with video platform Maven Networks until its acquisition by Yahoo!