Strategic investment to boost expansion following 300 per cent revenue growth in 2012.
Rich media mobile ad servicing and analytics firm Celtra has today secured a $4 million strategic investment led by SoftBank Capital, in a move to bolster its expansion in 2013 after achieving revenue growth of 300 per cent in 2012.
In addition to SoftBank Capital, existing Celtra investors GrandBanks Capital and Fairhaven Capital participated in this round, while it has also been announced that Ron Fisher, managing partner at SoftBank Capital, will now join Celtra's Board of Directors.
The investment will be used to explore business opportunities in Japan and elsewhere in the Asia Pacific by capitalising on SoftBank Capital's relationships and experience in the region. Furthermore, funds will be put towards expanding the company's engineering presence in the US by bringing product development operations to San Francisco.
"2012 was a watershed year for mobile advertising, and Celtra's technology established the company as the uncontested leader in the rich media ad-serving space," said Fisher. "Celtra's AdCreator platform takes a unique approach to deliver the next generation of ad display technology. Having the creative builder, ad server and analytics integrated in a single online platform simplifies all stages of the campaign lifecycle, provides dynamic campaign optimization and opens new possibilities for more insightful analytics."
"We are thrilled about this strategic investment from SoftBank Capital," said Mihael Mikek, co-founder and CEO at Celtra. "It comes at a pivotal time for the company as we look to expand our footprint domestically and abroad. I am confident SoftBank Capital's involvement will have a significant impact on our business as we enter into our next phase of growth."