Brands and agencies all over rich media advertising.
The firm reported wide adoption of its self-service platform, AdCreator, in adworld.
AdCreator is pitched at non-technical personnel and gives them a web-based tool that can create rich media ads that expand, run video, display galleries and take advantage of native functions like the touchscreen.
They can run these ads across over 25 ad networks, 35 premium publishers and 10 mobile exchanges, DSP Platforms and ad servers.
It works with most SDKs and implements the industry-endorsed MRAID standard, ensuring that advertisers can deliver the same creative executions across the mobile app landscape.
US-based Celtra, which launched in Europe last year, didn't give revenue numbers, so we can't really gauge how impressive the 1,000 figure is.
Article continues belowAdvertisement
However, it did say the platform was used for auto, CPG, entertainment and finance campaigns by agencies such as Carat, Digitas, Hill Holliday, Isobar Mobile, Joule, MEC, and Mindshare.
Celtra Ads run on mobile ad networks in the US and Europe including Addictive Mobility, Jumptap, Mobile Theory, Mojiva, Adfonic and TAPTAP Networks and others.
"Rich media is poised to become the dominant ad format for mobile advertising," said Mihael Mikek, CEO and co-founder of Celtra.
"Advancements in HTML5 and widespread adoption of the IAB's MRAID standard will accelerate usage of rich media by major interactive agencies, ad networks, and publishers around the globe."
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!