Will supply mobile and web games under the Bet2Go brand to the AliQuantum Gaming subsidiary.
The products include poker, bingo, casino and slots games. They will sit alongside the sports betting service that Cellectivity already runs for Plus-Five.
This allows punters to compare prices and place bets across Ladbrokes, Blue Square, Paddy Power, Skybet, BoyleSports, Victor Chandler and Sportingbet.
It's an important deal for Cellectivity, signalling its diversification away from sports betting and comparison, to a more general gambling offer.
Plus-Five offers companies and brands an "end-to-end" gaming package for use on mobile and web applications. Earlier this year, Cellectivity and AliQuantum announced a partnership.
Marcel Puyk, CEO of Cellectivity, said: “We have been planning to expand the Bet2Go brand, which is now firmly established in the UK, for a long time now and to finally be in a position to do so is very exciting indeed.
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"Bet2Go customers will no longer have to register with multiple suppliers to get the full gaming experience they can now get everything direct from Bet2Go. It is particularly exciting as there is no comparable service operating at this time."
