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CBS offers March Madness mobile services

Stuart O'Brien
CBS offers March Madness mobile services

Live video of basketball event available via iPhone app and FLO TV in US

CBS Sports Mobile is rolling out 'premium' and 'lite' iPhone apps offering overage of the 2010 NCAA Division Men's Basketball Championship.

The comany is also making its coverage of the tournament available on the CBS Mobile channel on FLO TV in the US.

In terms of the iPhone apps, the premium $9.99 version offers live streaming video and video highlights of the Championship. Coverage commences with the NCAA Basketball Championship Selection Show on March 14th.

It will then continue with every game from the first round of the tournament through to the semi finals and championship of the Men's Final Four. The live video will be delivered to iPhones over 3G, EDGE and Wi-Fi connections.

Premium app users can also receive score alerts and listen to live game radio broadcasts from Westwood One throughout the entire tournament, starting with the Opening Round game on March 16th.
 
The lite app, meanwhile, provides on-demand video highlights from every game, live scores and news coverage of both the 2010 conference tournaments and NCAA Division Men's Basketball Championship.

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Finally, subscribers of the FLO TV service can watch live video of 63 games from the Championship, from the first round of the tournament through the semi finals and championship of the Men's Final Four.

Tags: cbs mobile , cbs , march madness