That's the conclusion of a special roundtable debate conducted by CasualGaming.biz.
Some of the biggest names in the casual games sector have told ME sister site CasualGaming.biz that the casual games sector can not just survive the global recession, but actually benefit from it – though some aspects of the business may struggle to cope amidst the downturn.CasualGaming.biz spoke to some of the biggest companies in the business, many of them active within mobile, including PopCap, Oberon, SPIL, Nickelodeon, Muskedunder and PlayFirst.
Tomer Ben-Kiki, CEO at Oberon Media, said: “I believe when all is said and done that the casual games business will emerge from this crisis stronger and more profitable.”
PopCap added: “When economic times are tough, the most broadly appealing, cost-effective forms of entertainment tend to not only survive – but thrive.”
While Peter Driessen, CEO at SPIL Games, added: “Regardless of the both adverse and opportunistic effects, casual games are here to stay. This industry is deeply rooted in today’s society and will become even more significant as time goes on.”
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To read the Roundtable in full, click here for Part One and click here for Part Two.
