Advanced platforms boss says App Store redefines what consumers expect from mobile content.
The Cartoon Network has praised the iPhone as both a development environment and as sales channel for mobile content.Speaking to ME sister-site CasualGaming.biz, Cartoon Network's senior director of advanced platforms, Ross Cox, described how a mobile gaming revolution is underway.
On the iPhone as a shop window for various Turner-onwed brands, he said: "The App Store has redefined what the consumer should expect from mobile applications and gaming, and offered the development community an incredible springboard to show everybody what they can do."
To read the full interview, click here.
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