Share of £1 million fund to be used for developing new product and technology strategies.
Digital entertainment and media application firm Caperfly has been awarded a share of the £1 million Creative England fund, which is set to go toward further developing its product and technology strategies.
The investment will be used by Caperfly to help develop unique app experiences based on real-world situations and further its commitment to delivering high-quality interactive titles to iOS, Android and emerging Smart TV platforms it will also be used to evolve the company’s ‘’Consequences’’ technology platform.
Consequences is a proprietary data aggregation technology currently being developed from Caperfly’s base in Leamington Spa. The firm is also developing applications aimed at utilising the technology to deliver up-to-the minute gameplay experiences and social interactions. The applications will be distributed on iOS via the Apple Store and other similar formats and platforms.
Caperfly has experienced significant growth in recent months, with 21 staff employed since the company began operating in March 2012.
Furthermore, the company has also released its first iOS application named ‘Predict This’. The app, which is available now on Apple’s App Store in both the UK and US, uses first generation Consequences technology and allows users to make predictions on the outcomes of a range of regularly updated topical questions.
The Creative England award follows news that Venture capital fund manager, Midven, has also invested in the company.
Gavin Cheshire, CEO of Caperfly, commented: “We’re hugely excited that Creative England and Midven are sharing the belief we hold for Caperfly, and the digital market we operate in. We’ll use the funding to maintain our growth momentum and further establish our innovative product and technology strategies.”