Cancer Research UK to set up mobile donations subs

Teams with Corethree on app that combines info, shop and mobile wallet.

The new platform will not only allow donors to make one off donations to Cancer Research UK, but also the capability to set up regular donations using the Corethree’s secure mobile payment solution, while offering them rewards for their loyalty.

It will also support the innovative round-up service, so that when purchasing additional items such as transport tickets via Core (Corethree’s service portal app), the value of the items to be rounded up, with the extra money going to charity.

It will be live at the end of Q1 on iPhone, Blackberry, Android and Windows 7.

Michael Docherty, head of digital at Cancer Research UK said, "The development of this solution is just another innovative way Cancer Research UK is harnessing mobile technology to reach its wide network of supporters.

"An app that makes donating quick and easy offers us a great opportunity to grow our income and with more developments in the pipeline, we look forward to offering our supporters one simple and convenient way to donate, fundraise and find out more about our life-saving work."