FMCG spend alone grew by 1,700 per cent.
Expanding German ad network madvertise clearly had a great year, and it's spelling out just how great in its latest ‘madreport’.
This reveals that its European network is now up to 1.6 billion monthly page impressions, and that budgets are soaring.
Obviously it's hard to assess the impressiveness of the leaps in campaign numbers and spend without knowing what the base was, but here are the headline stats:
Top 10 - European advertising by vertical:
Telco - 20.34%
Media - 17.94%
FMCG - 10.33%
Tech - 9.09%
Automotive - 8.60%
Information - 8.44%
Retail - 7.87%
Travel - 5.38%
Finance - 4.63%
Education - 2.61%
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Biggest ad spend growth rates:
FMCG - + 1700%
Education - + 1200%
Telco - + 800%
Media - + 130%
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