Forty-seven per cent of survey respondents did not know if their banks offered mobile services
BuzzCity has released results from its fifth global survey investigating consumer mobile behaviour.
The survey questioned 1,798 mobile users across the Americas, Asia, Africa, Western Europe and the Middle East and found that 90 per cent had used their mobile to directly purchase products or services.
Although most of these purchases (68 per cent) are related to mobile phone use (mobile content, prepaid top ups, etc), users also buy other mainstream products with their mobiles - 23 per cent have used their phone to buy from online stores, pay bills, buy prepaid utilities and make bookings.
The news is not so good for the mobile banking sector, however. Forty-seven per cent of respondents did not know whether their banks offered mobile services and 15 per cent were aware of an offer but had not taken it up.
BuzzCity CEO KF Lai said, “With 29 per cent of the global mobile population still without access to a bank account and 56 per cent without a credit or debit card, banking and mobile transaction providers are overlooking a much wider audience.
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"The potential opportunities are huge but the diverse challenges faced by the global mobile audience must not be overlooked – mobile consumers have money to spend but they must be provided with the opportunity to do so.”
