Campaign management tool plugs into the company's global ad network.
BuzzCity says the tool allows marketers and brands to better plan their mobile advertising campaigns with traffic and demographic data from each of the 200 countries included in its network.
The network itself includes 2,000 mobile internet publisher sites, along with the BuzzCity's own myGamma mobile social network.
The Campaign Planner includes a map display coloured to denote the mobile internet advertising page views available in markets around the world. Darker coloured countries have more inventory relative to the lighter coloured ones, allowing advertisers to quickly identify where they would like to advertise.
When users roll over each country with their cursor, a pop-up window displays the number of ad impressions available per month and the average cost-per-click recorded for that market.
Other information accessible through the tool includes carrier and network information, handset information (brand, model, OS and features) and user information (gender, age and location).
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KF Lai, CEO at BuzzCity, said: “The data accrued is a trove of valuable insight for advertisers and media planners, and also paints a coherent picture of mobile internet trends - what markets are expanding, who is engaging and the types of handsets they are using to surf.”
