Lets partners to create own branded games portal, tailored for their audience.
Djuzz is a free games portal hosted by Buzz City that gives publishers a channel through which to distribute titles, which can be monetised through upselling to a premium version, micropayments and so on. It offers more than 5,000 games.
It currently has 21 distributor partners including operators, handset manufacturers, content providers, independent and commercial portals.
Now, with this new initiative, partners can customise the offering for their own audience, by geographic area and selection of games.
KF Lai, CEO of BuzzCity said: “We’re committed to ensuring the widest possible distribution for the games produced by our Djuzz partners and by allowing publishers to syndicate them, we create a wider audience for the games and at the same time help publishers create a new revenue stream.
"Allowing catalogue partners to choose the games and categories that best match the interests of their audience ensures that we are able to deliver more relevant ads for consumers and also provides advertisers with the highest possible ROI.”
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Among those adopting the Catalogue model are South African media owner The Huge Group.
