Network served 7.5 billion paid ad banners in Q2 2009.
BuzzCity, which also runs the MyGamma social network, says the figure is equivalent to 80 per cent year-on-year growth, led by emerging markets like India, South Africa, Saudi Arabia and Kenya.
However, the company points out that Q2 numbers represent a decline of 10 per cent compared to Q1 due to 600 million fewer impressions in Indonesia, where operators tightened controls on subscription services.
The following table shows the top 10 countries by the number of paid advertising banners delivered(compared to Q1 2009 results):
Indonesia: 3.78 billion (-14%)
India: 1.07 billion (+28%)
United States: 487 million (-8%)
South Africa: 461 million (+8%)
United Kingdom: 133 million (+17%)
Philippines: 124 million (-1%)
Egypt: 108 million (-34%)
China: 95 million (-27%)
Saudi Arabia: 92 million (+63%)
Kenya: 92 million (+15%)
KF Lai, CEO at BuzzCity, said: “Indonesia, despite remaining in the number one position, saw traffic drop by 14 per cent. This is primarily due to advertisers realigning their advertising campaigns as a result of operators tightening controls on subscription services by mobile VAS players. This easing of demand represents a significant opportunity for new advertisers to enter this very competitive market."
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“Advertiser demand in developed markets continues to increase and has contributed to year on year growth of 80 per cent. This is significant for the industry and shows that advertisers in these markets are still recognising the value of mobile internet advertising.”
