Delivers 12.8bn in Q2 across 200 countries.
The Singapore-based company revealed the stats in latest Global Mobile Advertising Index. During the quarter, 44 markets delivered monthly traffic exceeding 10m impressions per month – an increase from 32 markets in Q1.
New advertisers were also added. They included Malaysia Airlines, Adidas, Puma and South African football brand Homeground. TV, media and web players such as Google, Yahoo and MSN also increased their mobile advertising spend. Overall, there was a 25 per cent increase in the number of publishers joining the network.
The top 20 most active countries in Q2 were:
KF Lai, CEO of BuzzCity, said, “We are continually working to develop improvements to our system and the significant growth during Q2 is testament to the work we have done to ensure that our advertising network deliver higher ROI for advertisers and greater relevancy for our publishers partners."
Buzz City kept interest strong in its network by launching new technology platforms during the quarter. They included the mobile site maker Mobilizer, a developer SDK and the Djuzz ad-funded games portal
The Global Mobile Advertising Index tracks activity across BuzzCity’s network including over 2500 publishers across the globe. T
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To view the report in full, please visit the website here.
