Expect lots more QR, banking and broadcast TV, says KF Lai.
2010 was an interesting year. Despite the unpredictable and often sluggish economic growth, mobile advertising and marketing have been buoyant: the BuzzCity mobile advertising network delivered 70 per cent more ads than it did in 2009.
This observation was backed up by Opera, which recently reported that October was a record month for global mobile data traffic while Gartner forecasted that by 2013 cellphones will be the most common device to access the internet.
So what does 2011 hold for mobile marketing? Click here to find out.
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