QR code scheme will initially pilot across 50 US restaurants.
Burger King has partnered Qualcomm's mobile commerce arm, Firethorn Mobile, for the BK Mobile Crown Card (BK MCC) initiative, which will start in 50 restaurants across Utah and surrounding areas.
The platform will allow Android and iOS smartphone users to scan QR codes found on in-store counters and drive-thrus to make a payment via the BK MCC app, which is available on Google Play and the App Store.
The transaction will then be processed through the user's registered debit or credit card account.
Rocco Fabiano, president for Firethorn Mobile, said: "We are pleased to collaborate with Burger King on this new program because it frees BK restaurant customers of the burden of carrying plastic."
Kelly Maddern, chief information officer, Burger King, said: "The BK Mobile Crown Card is the perfect fit for our technology and quality-conscious consumers who lead mobile lifestyles, and we are excited about putting this functionality into their hands, getting their feedback and building from there."
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