Gets a top up.
Buongiorno is a longstanding partner of TIM, running the “Ricarica e Vinci” (Top-up and Win) customer loyalty scheme for its compatriot operator.
Within a few minutes of completing a top-up of ten euros or above, TIM customers receive a text message with a unique code which they can use on the dedicated website to redeem airtime, texts or even hi-tech products including tablets, smartphones and notebooks.
The final prize draw is for a Porsche Cayman R.
Such projects use the Buongiorno platform to run profiled messaging campaigns that can handle up to 7m messages in a 24-hour period.
Buongiorno is an old hand at this stuff. Its previous deals include Win Every Time for Optus and Top Up Surprises for O2 UK and Germany.
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This kind of CRM is proving highly lucrative for old-school D2C firms that have lots of marketing nous, but not much of a D2C market to direct it at. Zed's also active in the space, as are specialists like Upstream.
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