Buongiorno Marketing Services is now Buongiorno!Digital.
The move aims to address the fact that B!Digital builds campaigns that integrate mobile, web and social media tactics matching the consumer’s digital behaviour, with measurable results.
A new website at www.buongiornodigital.com introduces a mobile advertising performance marketplace, in beta, for B!Digital’s customers. It's designed to give each advertiser a range of campaign and budget allocation choices and will be supported by regional sales and account teams to maximise investment.
Adhish Kulkarni, MD of B!Digital UK, said: “The new brand and interactive website represents the best way for us to present our offering to the market which now needs a variety of options.
"Companies in the early stages of digital marketing require end-to-end managed services while more mature players want to build and manage their own campaigns. B!Digital’s website will act as a central point of entry for prospects and clients accessing B!Digital’s portfolio of market offerings.”
Buongiorno grew its marketing unit out of the purchases of HotSMS and Flytxt and is now live in UK, France, Spain, Germany, Italy, Russia, Netherlands and the US.
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