m-commerce specialist now has the potential to reach 150m devices globally.
Buongiorno made the decision to cater to users of Apple's smartphones due to the mass appeal in the market.
The firm claims the interface is easy to navigate and will provide an 'excellent user experience' for those that seek corporate information.
This comes following the firm's plans to rethink its B2C business, which saw it begin with closing a buyout of mobile music specialist Dada.net.
The website uses device recognition so it can determine when an iPhone user visits any one of the areas available, which include paid content, apps, mobile payments and e-gaming.
Lucia Predolin, director of Buongiorno’s international marketing & communication, said: "Telling the company’s story through the use of a corporate website designed especially for iPhone users gives Buongiorno the potential to access more than 150 million devices worldwide.
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"This completes our aim of offering immediate and transparent communication to all of our stakeholders.Our mission of transparency, openness and dialogue with our customers and users is aligned to the work we’re doing with our Twitter and Linkedin channels."
Since its launch in February 2011, the revamped corporate site has seen a 34 per cent increase in visits compared to the same period last year with a total of almost one million views.
50 per cent of mobile visits are currently from an iOS device and 35 per cent have visited the real-time financial section of the website, which uses a HTML5 plugin.
iPhone users will also have full access to the features that the main site provides allowing the option to share info to social networks like Twitter.
The Italian firm's iPhone-optimised site will be in English as a result of 80 per cent of revenues that come from outside of Italy.
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