InnerActive is teaming with Buongiorno to offer free ad-supported games, IM and video.
The deal is InnerActive's first commercial launch with an off-deck portal. The firm will work Buongiorno Marketing Services unit to offer the content to members of its HotSMS.com club.Inneractive claims 40 per cent click-through rates from earlier trials of its platform, as well as downloads ten times higher than for paid-for games. This is partly due to the platform's self-learning capability, which learns what offers and incentives users respond to and modifies future promotions accordingly.
Ruben Troostwijk, MD of HotSMS, said: "We're certain that innerActive's innovative and effective way of reaching target mobile users with ads and incentives will appeal to top 500 advertisers and ad agencies. Our ad sales experience combined with innerActive's ad-funded entertainment channel is sure to be a winning combination."
InnerActive has been working with mobile operator Cellcom in Israel since March 2007.
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