Operator marks five years of cinema offer with new deal for Italian company's Marketing Services unit.
Buongiorno has renewed its contract as lead technology supplier for Orange Wednesdays, the operator's flagship 2-4-1 film offer through to 2011.
The Italian mobile content specialist has been powering Orange Wednesdays since the CRM campaign was first conceived 2004. The offer has been taken up 14 million times in the five years since.
B!MS delivers the voucher direct to the handset and manages a wireless redemption terminal network in cinemas nationwide on behalf of Orange.
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